vector logobiba.jpg

BIBA Concept

Flat-faced (brachycephalic) dogs have become the most popular breeds of dog in the UK. In the last 10 years, the percentage of French Bulldogs has increased by over 3000%. Flat-faced dogs like Frenchies, Pugs and Bulldogs suffer many health and welfare problems due to the features we have bred into them over they years. With flat noses and less space for soft tissue, these breeds suffer airway obstruction among other issue. Despite this we ignore the problems, featuring them in movies and adverts, breeding form over function, finding the features that cause the problems cute. It’s time to wake up and breed a better future.

BIBA (Brachycephalic Information and Breed Awareness) is a concept charity working towards spreading awareness about the health and welfare issues faced by these breeds.

BrandGuidelinedoc.jpg
worktogetherFruitmarket.jpg
websitefolio.jpg
merch2.jpg