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BIBA Concept

Flat-faced (brachycephalic) dogs have become the most popular breeds of dog in the UK. In the last 10 years, the percentage of French Bulldogs has increased by over 3000%. Many suffer health and welfare problems due to the features we have bred into them over the years. Despite this we continue featuring them in movies and adverts for their cute factor, prioritising form over function.

BIBA (Brachycephalic Information and Breed Awareness) is a concept charity working towards spreading awareness about the health and welfare issues faced by these breeds.

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 A dark take on the Baby Box, this interactive element is based on the concept of a C-Section. Over 80% of bulldog require the operation to be born. The viewer is invited to cut through the bulldog sticker to access the contents. Inside is equipment often used in the veterinary profession when dealing with flat-faced dogs.

A dark take on the Baby Box, this interactive element is based on the concept of a C-Section. Over 80% of bulldog require the operation to be born. The viewer is invited to cut through the bulldog sticker to access the contents. Inside is equipment often used in the veterinary profession when dealing with flat-faced dogs.


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