Cheang & Ariff Advocates & Solicitors
Brand Identity
Nestled in the heart of Kuala Lumpur, The Loke Mansion houses one of Malaysia’s most prestigious law firms, Cheang & Ariff. Estabilished over 40 years ago, Cheang & Ariff were keen to refresh their brand whilst maintaining brand recognition and the reputation they had built throughout the years.
The new identity needed represent their values and also be versatile enough for corporate merchandising as well as suitable for the court of law.
Inspiration for the colour palate and choice of typography comes from one of their earliest logos, the partners’ love of gardens as well as the lush grounds their offices occupy - a rarity for acorporate law firm.
Photography courtesy of Cheang & Ariff
The ligature between the names of the founders represents the solid relationship that they have have through the 40 years of partnership.
