Campaign concept to increase customer footfall in store and making shopping more of an experience. The idea was to not only broaden the customer base but also create an unforgettable experience.
The ideas was to create a blank canvas from which selected emerging artists could create an exclusive Harvey Nichols X Artist collection. The collection would feature artists chosen from a shortlist from which the public voted. This not only generates customer engagement but also embedded HN in British Fashion & culture.
The campaign would initially feature ‘blank canvases’ with different textures. The name ‘Exposure’ and copywriting was in the spirit of the traditional HN tongue in cheek attitude. As the campaign progresses, the imagery would change to feature the artists and then their work as well as images of the experiential on launch night at Harvey Nichols.
My role in this collaborative project was focused on campaign development, art direction & experiential design.