Mahogany Sessions
Branding & UX/UI
The Mahogany Sessions is a platform for musicians to build their audience and launch their careers. Their platform of choice had been YouTube but as their user numbers grow so does the need for their own website and hosting capabilities in the from of a Mahogany Sessions web and mobile application. This new platform artists can explore for inspiration, upload and curate their own playlists. This project was done in collaboration with Joshua Hussainy.
Keeping the look and feel of the Mahogany brand was extremely important so as not to alienate their existing users. In order to do this, we built a user profile using psychographics and kept features that were most important at the forefront to ensure ease of use and functionality.
Our goal was to keep the onboarding process as simple as possible so as not to get in the way of the music. Intuitive controls with small touches of motion graphics helps the user identify which playlist is currently active without compromising the visual aesthetic of the platform.
Click here for the full prototype.
