Nine

Branding and packaging design for a luxury rice wine made in Hong Kong. Playing with texture, typography and a variety of media, this project took inspiration from Chinese numerology and calligraphy.

The result is a fusion between Chinese and English characters. Nine is a significant number in Chinese culture, symbolising the idea that everything can be improved.

Further project exploration lead to the development of a neon sign using the created word mark. This was inspired by the neon signs in Hong Kong, Kow Loon (meaning Nine Dragons).

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Neon Nine

Making Neon Nine - Process Video

Soundtrack by Khromozomes